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1) OBSESSED WITH QUALITY

We are obsessed with quality. We strive to achieve the highest standards in product & service. Keeping the feasibility of operations in mind, we streamline our efforts, to never compromise on quality.

2) FRUGALITY

We have inculcated and imbibed a culture where we have deep respect for resources. Being mindfully frugal, we are very conscious of every resource that we utilise and every expense that we incur. We aim to do more with less, which enables us to redirect and invest more resources into our products & people.

3) FEASIBLE INNOVATION

Desirability, Viability, and Feasibility : We believe that 'Innovation' is a combination of these three. A Desire to create. The Feasibility of creation. And, the Viability of expanding our business.

4) RESPECT, INTEGRITY & PROFESSIONALISM

Respect, Integrity, and Professionalism nurture a symbiotic and synergistic workplace. We have a zero-tolerance policy towards negativity, disrespect, and any sort of prejudice based on caste, religion, gender, and race. We have fostered a culture of cohesive collaboration that collectively celebrates successes.

5) EVERY TASK HAS VALUE

Our work and workplace is like a giant jig-saw puzzle, where every piece is equally important in putting together the whole picture. Our equitable and egalitarian culture inculcates and imbibes reciprocity - understanding and appreciating the value of every person and task in the value-chain. Every task has value. No work is beneath or above any of us.

6) EFFECTIVE TIME MANAGEMENT

Effective time management is essential to productivity. Being astute and aware in utilising time ensures we optimise efforts, personally and collectively. Prudent and pragmatic utilisation of time cultivates a culture of efficiency, efficacy, and excellence.

7) TAKING OWNERSHIP

Taking Ownership encompasses an overall sense of belongingness. It then translates into taking unequivocal responsibility and undeniable accountability of every task, every project, and every goal at work.Simply put, taking responsibility means ensuring things get done. There is no place for dodge, duck, and divert; nor is there any place to deride, degrade, or discredit others.

8) TAKING INITIATIVE

We encourage and celebrate the spirit of enterprise - going above and beyond the ordinary, everyday, to accomplish incredible feats. We celebrate people who observe what needs to be done in a situation, decide to take charge, and get the job done.